Welcome to Episode 13 – This week Oskar and I are in the park enjoying the Dubai winter weather and having a chat about elements of marketing, branding and touching upon pay per click advertising and it’s part in the digital marketing jigsaw.
We both understand the process of setting up a business here in the UAE and it can be tough, the cost of starting up is large enough and then you have to spend more on letting people know that you exist and drive them through the front door, whether that’s online or a physical storefront. We touch upon the difference between direct response and brochure websites, as well as permission based and interrupt marketing.
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